1950's they introduced the first Self-Defrosting Refrigerator and the first fully Automated Elevator
Westinghouse also become the leading supplier of incandescent lighting products
1895 Westinghouse installed the first hydroelectric power generator in Niagara Falls
1960 built the world's most powerful waterwheel generators for the Niagara Falls
Westinghouse prototyped the atomic engine that powered America's first nuclear powered submarine
1969 Westinghouse camera technology enabled NASA to show millions of people around the world man's first steps on the moon.
BRAND VALUES
Westinghouse connotes quality, heritage and innovation in a brand.
The brand is strong in conveying the historical aspects of the brand.
Westinghouse is a brand with 96% brand awareness. Known as a household name.
Westinghouse is a powerhouse for your home; newly developed appliances unique to their category.
Patented features highlighted making them unique as well.
Pushing state-of-the-art technology and innovation.
Westinghouse products will be innovative and not your ordinary appliance for the most part.
Convey this brand as the 鈥淏ig Fat Middle鈥?as far as appliances go. |
